Basler overview
Basler is a major industrial camera and vision component supplier used throughout automation and robotics. Its cameras and embedded vision products support inspection, robot guidance, measurement and identification tasks. Basler does not make robot arms, but robot cells frequently rely on machine vision to locate parts and verify quality.
Company fact | Detail |
Founded | 1988 |
Country | Germany |
Address | An der Strusbek 60-62, 22926 Ahrensburg |
Employees | Approx. 1,000+ globally |
Specializes in | Industrial cameras, machine vision, embedded vision and automation imaging |
Products | ace cameras, boost cameras, dart cameras, blaze 3D cameras, lenses, frame grabbers and vision software |
Typical projects | Robot guidance, quality inspection, electronics production, logistics scanning, medical imaging, factory vision systems |
Management and ownership | Basler AG is publicly listed in Germany. CEO: Dr. Dietmar Ley. Ownership is public-market based with founder and institutional shareholder participation. |
Website: www.baslerweb.com
Basler review summary
Basler is a German machine vision company that sells about 5,000 hardware and software products, from industrial cameras to lenses, lighting and software. It has about 820 employees and reported revenue of EUR 224 million for 2025. This profile sets out its business, products and leadership.
Verified key facts from the review
Fact | Detail |
Company | Basler |
Founder | Norbert Basler, now Chairman of the Supervisory Board |
History | Described by the company as a 35-year success story |
Employees | About 820 |
Revenue | EUR 224 million in 2025 |
Locations | 13 worldwide |
Chief Executive Officer | Hardy Mehl |
Strengths
A very broad catalog covering the whole vision chain.
Its own software alongside the hardware.
A founder still involved at board level.
Challenges
A cyclical market tied to factory investment.
Price competition in standard cameras.
Read the full review: Basler Company Profile: Business, Products and Leadership
Products in the All Things Cobots Catalogue
16 associated product records; the following links are representative catalogue entries.








