AutoStore Company Profile: History, Ownership, Financials, Products and Stock
Updated: 7 days ago
AutoStore is the Norwegian company that invented cube storage automation, in which robots run on top of a dense grid of stacked bins and bring goods to workstations. It has about 2,000 systems installed in 68 countries, revenue of USD 538.6 million in 2025 and a gross margin above 70%. This profile sets out its history, ownership, results, products and listing.
AutoStore at a Glance
Fact | Detail |
Company | AutoStore AS |
Founded | 1995, by Jakob Hatteland |
Headquarters | Nedre Vats, Norway |
Employees | 1,032 |
Revenue | USD 538.6 million in 2025; about USD 700 million expected in 2026 |
Installed base | About 2,000 systems in 68 countries |
Order backlog | USD 596 million |
Stock listing | Oslo Stock Exchange: AUTO |
Major shareholder | SoftBank, which acquired a 40% stake in 2021 |
Chief Executive Officer | Mats Hovland Vikse |
Company History and Ownership
Jakob Hatteland founded the business in 1995, and the first commercial AutoStore system was installed in 2005 at Elotec. Ownership has changed several times as the company grew. EQT acquired AutoStore in 2017 for NOK 4 billion and sold it in 2019 to Thomas H. Lee Partners in a deal worth NOK 15 billion. In 2021 SoftBank bought a 40% stake for NOK 23 billion, and in October of that year AutoStore listed on the Oslo Stock Exchange in Norway's largest initial public offering in two decades.
Key milestones
1995: Company founded.
2005: First commercial system installed.
2017: Acquired by EQT.
2019: Sold to Thomas H. Lee Partners; acquisition of the software company Locai.
2021: SoftBank takes a 40% stake; listing in Oslo; Innovation Hub opened in Karmoy.
2022: Launch of Pio for small and mid-sized businesses.
2023: Mats Hovland Vikse succeeds Karl Johan Lier as chief executive.
2024: US headquarters opened in Salem, New Hampshire.
2025: Multi-Temperature Solution and CarouselAI, developed with Berkshire Grey, launched.
2026: CubeVerse and AutoStore Intelligence introduced.
Financial Performance
Item | Second quarter 2026 | Change |
Revenue | USD 192.1 million | +43.4% |
Gross margin | 72.2% | +3.4 points |
Adjusted EBITDA | USD 86.2 million | +35.3% |
Adjusted EBITDA margin | 44.9% | -2.7 points |
Order intake | USD 217.6 million | +44.7%, a record |
Order backlog | USD 596 million |
The second quarter of 2026 brought record revenue and record order intake after a weaker period. AutoStore expects revenue of around USD 700 million for the full year, about 30% growth, and has launched a share buy-back of USD 75 million.
Products
AutoStore sells its systems through a network of integration partners, among them Kardex and Swisslog.
Product | Description |
Cube storage system | Bins stacked in a grid, with robots on top that retrieve them for goods-to-person picking |
Pio | A version of the system for small and mid-sized businesses |
Multi-Temperature Solution | Storage of chilled and ambient goods in one system |
CarouselAI | Robotic piece picking, developed with Berkshire Grey |
CubeVerse and AutoStore Intelligence | Software platform and analytics introduced in 2026 |
Qubit Fulfillment Platform | Fulfillment software that came with the Locai acquisition |
AutoStore product reviews on All Things Cobots
Leadership
Name | Role |
Mats Hovland Vikse | Chief Executive Officer since 2023 |
Stock Information
Item | Detail |
Listing | Oslo Stock Exchange: AUTO |
Listed since | October 2021 |
Major shareholder | SoftBank |
Note: this section is general information, not investment advice. Check a current market data source for the latest share price.
Strengths and Challenges
Strengths
The original and most widely installed cube storage system.
Gross margins above 70% and EBITDA margins above 40%.
A partner model that needs few employees.
Record orders in 2026.
Challenges
Sales that depend on integration partners.
Competition from other goods-to-person systems.
Demand tied to warehouse investment cycles.
Current Catalogue Coverage
Catalogue checked on 15 October 2026: 4 associated product records. The links below are representative entries, rather than a claim that every historical model is currently available.
AutoStore FAQ
Is AutoStore publicly traded?
Yes, on the Oslo Stock Exchange under the ticker AUTO, since October 2021.
Who owns AutoStore?
AutoStore is a listed company. SoftBank acquired a 40% stake in 2021.
When was AutoStore founded?
In 1995, by Jakob Hatteland. The first commercial system was installed in 2005.
How many AutoStore systems are installed?
About 2,000, in 68 countries.
Who is the CEO of AutoStore?
Mats Hovland Vikse.
Sources
AutoStore: Q2 2026 financial results
Wikipedia: AutoStore
