AutoStore overview
AutoStore is a leading automated storage and retrieval system company built around a dense aluminum grid, bins and robots that retrieve inventory from the top. It is not a robotic arm company, but it is a major player in warehouse automation because its cube storage architecture dramatically increases storage density and enables goods-to-person fulfillment.
Company fact | Detail |
Founded | 1996 |
Country | Norway |
Address | Stokkastrandvegen 85, 5578 Nedre Vats |
Employees | Approx. 900+ globally |
Specializes in | Cube-based automated storage and retrieval systems, warehouse robots, goods-to-person fulfillment |
Products | AutoStore Grid, Red Line robots, Black Line robots, R5, B1, bins, ports, Router software, FusionPort, CarouselPort |
Typical projects | E-commerce fulfillment, retail distribution, micro-fulfillment, spare parts warehouses, grocery and healthcare logistics, high-density automated storage |
Management and ownership | AutoStore Holdings Ltd. is publicly listed in Norway. CEO: Mats Hovland Vikse. Ownership includes public shareholders and institutional investors. The company works through certified integration partners. |
Website: www.autostoresystem.com
AutoStore review summary
AutoStore is the Norwegian company that invented cube storage automation, in which robots run on top of a dense grid of stacked bins and bring goods to workstations. It has about 2,000 systems installed in 68 countries, revenue of USD 538.6 million in 2025 and a gross margin above 70%. This profile sets out its history, ownership, results, products and listing.
Verified key facts from the review
Fact | Detail |
Company | AutoStore AS |
Founded | 1995, by Jakob Hatteland |
Headquarters | Nedre Vats, Norway |
Employees | 1,032 |
Revenue | USD 538.6 million in 2025; about USD 700 million expected in 2026 |
Installed base | About 2,000 systems in 68 countries |
Order backlog | USD 596 million |
Stock listing | Oslo Stock Exchange: AUTO |
Major shareholder | SoftBank, which acquired a 40% stake in 2021 |
Chief Executive Officer | Mats Hovland Vikse |
Strengths
The original and most widely installed cube storage system.
Gross margins above 70% and EBITDA margins above 40%.
A partner model that needs few employees.
Record orders in 2026.
Challenges
Sales that depend on integration partners.
Competition from other goods-to-person systems.
Demand tied to warehouse investment cycles.
Read the full review: AutoStore Company Profile: History, Ownership, Financials, Products and Stock
Products in the All Things Cobots Catalogue
4 associated product records; the following links are representative catalogue entries.
