Zebra Technologies / Fetch Robotics overview
Zebra Technologies became a robotics player through its acquisition of Fetch Robotics, adding AMRs to its enterprise scanning, mobile computing and warehouse technology portfolio. Fetch AMRs automate cart movement, material transport and fulfillment support in warehouses and manufacturing facilities.
Company fact | Detail |
Founded | 1969 Zebra; Fetch Robotics founded 2014 and acquired 2021 |
Country | United States |
Address | 3 Overlook Point, Lincolnshire, IL 60069 |
Employees | Approx. 10,000+ at Zebra Technologies |
Specializes in | Warehouse AMRs, enterprise asset intelligence, mobile computing, scanning and fulfillment automation |
Products | Fetch AMRs, FlexShelf, CartConnect, RollerTop, Zebra mobile computers, scanners, warehouse software |
Typical projects | Warehouse material movement, fulfillment transport, manufacturing logistics, picking support, autonomous cart movement, inventory and scanning workflows |
Management and ownership | Fetch Robotics is owned by Zebra Technologies, a publicly listed U.S. company. Zebra CEO: Bill Burns. Control sits within Zebra's public-company governance. |
Website: www.zebra.com
Zebra Technologies / Fetch Robotics review summary
Fetch Robotics was a pioneer of cloud-managed autonomous mobile robots for warehouses, bought by Zebra Technologies in 2021 for USD 290 million. In December 2025 Zebra said it was winding the business down. This profile sets out the acquisition, the products and what the wind-down means.
Verified key facts from the review
Fact | Detail |
Company | Fetch Robotics, later Zebra's robotics automation business |
Founded | 2014 |
Founder | Melonee Wise |
Funding before acquisition | About USD 94 million |
Acquired by | Zebra Technologies, 2021 |
Price | USD 290 million |
Sales at acquisition | About USD 10 million in annualized run-rate |
Status | Wind-down announced December 2025 |
Read the full review: Zebra Technologies and Fetch Robotics Company Profile: Acquisition, Products and Wind-Down
Products in the All Things Cobots Catalogue
6 associated product records; the following links are representative catalogue entries.
Fetch Robotics / Zebra Fetch CartConnect
Fetch Robotics / Zebra Fetch Freight100
Fetch Robotics / Zebra Fetch Freight500