B&R is a major machine automation company owned by ABB, supplying controllers, I/O, servo drives, software and machine vision for industrial equipment. Its technology supports robot integration, adaptive machines, packaging lines and high-performance motion. B&R is relevant because many automation systems are built as machines with robots embedded inside, and B&R provides the control architecture for those machines. Its ACOPOStrak and SuperTrak systems also support flexible product transport around robotic stations.