SAFELOG Company Profile: History, Products, Customers and Management
Updated: 7 days ago
SAFELOG is a German maker of mobile transport robots and picking systems, used above all in car factories. Its story began in 1996, and it has more than 190 employees. This profile sets out its history, products, customers and management.
SAFELOG at a Glance
Fact | Detail |
Company | SAFELOG GmbH |
Origin | 1996 |
Founder and owner | Michael Wolter |
Headquarters | Henleinstrasse 4, Markt Schwaben, Germany |
Employees | More than 190 |
Subsidiaries | Switzerland, United States and Hungary |
Stock listing | None; privately owned |
Company History
Michael Wolter started in 1996 by maintaining test facilities for the automotive industry. The company moved into picking technology, where it holds patents on pick monitoring and pick-by-beamer, and then designed agent-based automated guided vehicles, in which each vehicle decides for itself instead of depending on a central controller. It now builds its own family of vehicles.
Recent milestones
June 2022: SAFELOG mobile robots join the QUBA portfolio of the logistics supplier TGW.
March 2026: Strategic partnership with SEW-EURODRIVE on intralogistics software.
Also: cooperation agreement with SICK on navigation sensors.
Products
Group | Products |
Mobile robots | SAFELOG XS1, S3, M4, X1, GT1 and L2 |
Picking systems | Pick by Light and Put to Light, and the XS1 IntelliCart |
Software | Control software for mobile robots and for picking systems |
Customers
Reference customers named by the company include BMW, Mercedes-Benz, Volkswagen, Audi, Porsche, MAN, Siemens, ABB, BSH, Liebherr and Kaercher, in production, distribution and fulfilment.
Locations
Germany: headquarters in Markt Schwaben, with branches in Munich, Bremen, the Stuttgart area, the Duesseldorf area and Magdeburg.
Switzerland: SAFELOG Schweiz in Rotkreuz.
United States: SAFELOG Inc. in Charleston, South Carolina, and Birmingham, Alabama.
Hungary: Kecskemet.
Management
Name | Role |
Michael Wolter | Founder and owner |
Michael Reicheicher | Managing Director |
Mathias Behounek | Managing Director |
Can You Invest in SAFELOG?
No. It is privately owned.
Strengths and Challenges
Strengths
A strong base among German car makers.
Vehicles and picking systems from one supplier.
Partnerships with TGW, SEW-EURODRIVE and SICK.
Challenges
Dependence on automotive investment.
A mid-sized company among larger mobile robot makers.
Current Catalogue Coverage
Catalogue checked on 15 October 2026: 6 associated product records. The links below are representative entries, rather than a claim that every historical model is currently available.
SAFELOG FAQ
Where is SAFELOG based?
In Markt Schwaben, near Munich, Germany.
Who owns SAFELOG?
Its founder, Michael Wolter.
What does SAFELOG make?
Mobile transport robots, pick-by-light picking systems and the software that controls them.
Who are SAFELOG's customers?
They include BMW, Mercedes-Benz, Volkswagen, Audi, Porsche, Siemens and ABB.
How many people work at SAFELOG?
More than 190.
Sources
SAFELOG: company
