GreyOrange Company Profile: History, Funding, Products and Leadership
Updated: Oct 15
GreyOrange makes AI software and mobile robots for warehouse fulfillment, and has raised more than USD 500 million since it was founded in India in 2011. Its GreyMatter platform coordinates robots, people and equipment, including robots from other makers. This profile sets out its history, funding, products and leadership.
GreyOrange at a Glance
Fact | Detail |
Company | GreyOrange |
Founded | 2011, by Samay Kohli and Akash Gupta |
Origin | Delhi, India |
Headquarters | Atlanta, Georgia, USA |
Employees | About 900 |
Funding | More than USD 500 million over nine rounds |
Stock listing | None; privately held |
Chief Executive Officer | Akash Gupta, co-founder |
Company History and Funding
Samay Kohli and Akash Gupta founded GreyOrange in Delhi in 2011, and the company later moved its global headquarters to Atlanta. It became one of the best-funded warehouse robotics companies through a series of large rounds.
Date | Round | Detail |
2018 | Series C, USD 140 million | Investors included Mithril Capital and Flipkart co-founder Binny Bansal |
May 2022 | Growth financing, USD 110 million | Led by Mithril Capital, with debt financing from funds managed by BlackRock |
December 2023 | Series D, USD 135 million | Led by Anthelion Capital |
Tiger Global is also among its named investors. At the time of the 2022 round Samay Kohli was chief executive; his co-founder Akash Gupta now holds that post.
Recent milestones
June 2025: Saurabh Gupta appointed chief technology officer.
August 2025: Collaboration with Google Cloud on GreyMatter DeepNav announced.
November 2025: Rik Schrader appointed chief revenue officer.
December 2025: Deepak Sharma appointed chief operating officer.
January 2026: Partnership with Zebra Technologies on store inventory visibility using overhead RFID.
April 2026: GreyMatter Foundry launched; strategic partnership announced with Dematic.
Products
Product | Description |
GreyMatter | Fulfillment software that makes order decisions in real time and coordinates robots, people and equipment |
Ranger robot series | Autonomous mobile robots for goods-to-person work, zone transfers, assisted picking and inventory movement |
Ranger Rack-to-Person | Robots that bring shelves or pallets to stationary pickers |
Ranger Tote-to-Person | High-density tote storage up to about 35 feet high |
Sortation robots | Robots that route parcels and items across the floor |
GreyMatter Foundry | AI simulator for warehouse design, sizing and layout |
GreyMatter DeepNav | AI navigation for robot fleets, developed with Google Cloud |
Certified Ranger Network | Robots and hardware from other makers certified to work with GreyMatter |
gStore | Software for in-store inventory management, launched in 2022 |
Customers can buy the technology outright or pay a monthly subscription under a robots-as-a-service model. Walmart and H&M were named as customers in 2022, and the company's robots operate in distribution centers in the United States, Europe, India and Japan.
Leadership
Name | Role |
Akash Gupta | Co-founder and Chief Executive Officer |
Samay Kohli | Co-founder and former chief executive |
Saurabh Gupta | Chief Technology Officer |
Deepak Sharma | Chief Operating Officer |
Rik Schrader | Chief Revenue Officer |
Can You Invest in GreyOrange?
Not on a public market. GreyOrange is privately held and backed by venture and growth investors.
Strengths and Challenges
Strengths
Software that orchestrates robots from several makers, not only its own.
Substantial funding and well-known investors.
Partnerships with Dematic, Google Cloud and Zebra Technologies.
Challenges
No published revenue or profit figures.
A crowded market for goods-to-person robots.
Much of the senior team was appointed within the past two years.
GreyOrange FAQ
Is GreyOrange publicly traded?
No. It is a privately held company.
Who founded GreyOrange?
Samay Kohli and Akash Gupta, in Delhi in 2011.
Where is GreyOrange headquartered?
In Atlanta, Georgia.
What is GreyMatter?
GreyOrange's fulfillment software, which coordinates robots, people and equipment in a warehouse in real time.
How much funding has GreyOrange raised?
More than USD 500 million, including a USD 135 million Series D in December 2023.
